Privacy Policy

By using our site, you agree to our use of cookies for analytics and marketing.

1. Introduction

Water Fixers of DFW ("us", "we", or "our") operates the waterfixersdfw.com website (the "Service"). We are committed to protecting the privacy of our visitors and clients. This Privacy Policy outlines our practices concerning the collection, use, and disclosure of personal information when you use our Service and the choices you have associated with that data.

By using the Service, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

We collect several types of information for various purposes to provide and improve our Service to you.

A. Personal Data

While using our Service, especially when you contact us via form, phone, or text, we may ask you to provide us with certain personally identifiable information ("Personal Data") that can be used to contact or identify you. This may include:

• First and Last Name
• Phone Number
• Email Address
• Physical Address (for service and quote requests)
• Any other information you voluntarily provide in your communications with us.

B. Cookies and Usage Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. We use these for purposes such as understanding website traffic and improving our user experience through services like Google Analytics. By using our site, you consent to our use of these technologies.

3. How We Use Your Information

Water Fixers of DFW uses the collected data for various purposes:

• To provide, maintain, and improve our Service.
• To respond to your inquiries, schedule appointments, and provide quotes.
• To communicate with you regarding your service requests, including confirmations and follow-ups.
• To monitor the usage of our Service and detect or prevent technical issues.

4. Third-Party Analytics and Advertising

To understand how visitors use our site and to improve our service and advertising, we have implemented analytics and advertising features from providers like Google, Microsoft, and Meta. By using our site, you consent to our collection of data for these purposes.

A. Google Analytics

We have implemented Google Analytics Advertising Features. These features include:

• Remarketing with Google Analytics: This allows us to show ads to people who have previously visited our website on other sites across the Google Display Network.
• Google Analytics Demographics and Interest Reporting: This provides us with anonymous, aggregated data about the age, gender, and interests of our website visitors, helping us better understand our audience.

To accomplish this, we and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as Google advertising cookies) together. This data is collected via advertising cookies and identifiers and is used in a privacy-safe way.

B. Microsoft Advertising (UET)

We use Microsoft's Universal Event Tracking (UET) tag to collect data that helps us track conversions from Bing ads, optimize ads, and build targeted audiences for remarketing on the Microsoft Advertising network. This helps us understand the effectiveness of our advertising campaigns.

C. Meta Ads (Facebook & Instagram)

We may use the Meta Pixel to measure, optimize, and build audiences for our advertising campaigns on Facebook and Instagram. This allows us to show relevant ads to you on Meta's platforms and understand the actions people take on our website after seeing an ad.

D. Your Opt-Out Choices

You can opt-out of tracking technologies and interest-based advertising through the following industry-provided tools:

• Google Ad Settings: Manage the ads you see and opt-out of ads personalization by visiting Google's Ad Settings.
• NAI Consumer Opt-Out: Visit the Network Advertising Initiative's opt-out page at http://optout.networkadvertising.org/ to opt-out of interest-based advertising from NAI member companies.
• Google Analytics Opt-out Browser Add-on: To prevent your data from being used by Google Analytics, you can install Google's official opt-out browser add-on, available here.
• Adjust Browser Settings: Most web browsers allow you to control cookies through their settings. You can set your browser to block cookies or to alert you when cookies are being sent.

To exercise your privacy choices, you may also contact us directly.

5. Disclosure of Your Information

We do not sell, trade, or rent your Personal Data to third parties. We may share your information under the following limited circumstances:

• With Service Providers: We may employ third-party companies and individuals to facilitate our Service (e.g., website hosting, analytics providers). These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
• For Legal Requirements: We may disclose your Personal Data in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend our rights or property, or protect the personal safety of users of the Service or the public.

6. SMS/Text Messaging Policy

By providing your mobile phone number through our website forms or by initiating contact with us via text, you expressly consent to receive SMS/text messages from Water Fixers of DFW. These messages are for the purpose of communicating about your inquiries, scheduling, appointments, and service updates. Message frequency varies. Standard message and data rates may apply. You can opt out of receiving text messages at any time by replying "STOP" to any message you receive from us. For help, reply "HELP".

7. Data Security

The security of your data is important to us. We implement reasonable administrative, technical, and physical security measures to protect your Personal Data from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

8. Children's Privacy

Our Service does not address anyone under the age of 18 ("Children"). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us:

• By phone: (469) 689-4615
• By email: hello@waterfixersdfw.com